Three alternatives for the neighborhood signage project were presented at RCA’s annual meeting. Similar to signs prevalent in communities throughout our area, the goals of this project include:
- Help to further strengthen a sense of place and community among residents.
- Identify Rollingwood to the outside community.
- Distinguish Rollingwood among the numerous other Chevy Chase sections, each of which have different names.
- Encourage visitors to respect traffic laws by alerting motorists to the unique presence of our community.
RCA’s board worked with a local graphic designer to develop three alternatives for consideration by the membership. The fundamental design goal is to capture who we are as a neighborhood. This gave rise to a traditional, yet updated look endeavoring to convey Rollingwood as an established community with long-standing roots.
Each of the three alternatives include a classic, crisply updated font. The “rolling R” in Rollingwood suggests the hilly nature of our community. ”Chevy Chase” is included so as to associate Rollingwood with the greater Chevy Chase community. ”Est. 1933″ identifies Rollingwood as a well-established neighborhood. (Our search of the land records reveals 1933 as the earliest subdivision plat adopting the term “Rollingwood.”) The oval shape and simple border distinguish the sign from other markers. The green colors associate with natural elements of our community. Finally – and for your consideration and feedback – three different versions are presented, each depicting a different natural element associated with Rollingwood (click to enlarge):
“The Leaf” — This pleasantly simple leaf design most closely resembles the logo in use by the Rollingwood Citizens Assocation for more than ten years. The leaf design endeavors to connect with natural elements in our community.
“The Tree” — This design endeavors to tell a story of Rollingwood as an established, well-rooted community. The tree form is a classic element, suggesting the traditional character of our community.
“The Three-Point Leaf” — This design is a variation of the leaf motif. The three-point leaf suggests an ivy or tulip poplar, both common throughout Rollingwood.
Send us your comments!
We want to hear from you! Please send us your comments on the design options by using the form below.
